Extremely inspirational. I like how he talks about what inspired him to become a designer. How he was inspired by one logo. Thats the main reason why I got into graphic design. I enjoyed his personal perspective of what he looks for in design.
Crazy how a logo makes the company succeed. Would never of thought that. Like that Saks logo has changed over 50 years. When they changed it to a more squared logo and gives it a cleaner look that it helped generate sales. The nuts box was cool that people wanted to buy these nuts just because of the box that they came in.
My favorite part was when he was discussing how he tackled 12 logos at the same time. He said he thought it was just a logo but he ended up learning more than he thought he would. Which is pretty cool to see. This was a great video and really enjoyed it.
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